Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
| Autor | (Taschenbuch) |
| Número de artículo | 8146569556 |
| DE,FR,ES,IT,CH,BE | |
| Terminal correspondant | Android, iPhone, iPad, PC |
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Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
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Value Proposition Design: How to Create Products and Services Customers Want: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos: Libros
Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
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Das Buch Value Proposition Design: How to Create Products and Services Customers Want (es gibt auch eine deutsche Übersetzung, die allerdings etwas lieblos ist) erklärt den Ansatz sehr plastisch und detailliert. Wer das Buch liest, erfährt alles, um die Methode nutzen zu können.
Das Herzstück von Value Proposition Design ist die Anwen dung von Werkzeugen für die verwirrende Suche nach Wertangeboten, die Kunden wünschen, um diese dann in einer Überprüfung auf die Kundenwünsche abzustimmen. Value Proposition Design zeigt Ihnen die Anwendung der Value Proposition Canvas, um bei einer schrittweisen Suche
Bücher zur Produktentwicklung gibt es viele. Dennoch ist die Quote an Flops immens. Mit Alexander Osterwalders »Value Proposition Design« wäre das nicht passiert! Der Erfinder von »Business Model Generation« liefert die kreative Bauanleitung für innovative Produkte. Sein Ziel: Schluss mit sinnlosen Dingen, die keiner will.
Vor einiger Zeit habe ich über die Business Model Canvas von Alexander Osterwalder und Yves Pigneur geschrieben. Dieses beliebte Tool zur Geschäftsmodell Innovation kennt heutzutage eigentlich jeder, der sich mit Innovation im Geschäftsbereich, Entrepreneurship und seinem Unternehmen seriös befasst. Wie bei guten und erfolgreichen Filmen, gibt es auch hier eine Fortsetzung – nämlich das ...
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Bei Amazon kaufen! 25,99 ... Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) Bei Amazon kaufen! 25,99 ...
Value proposition design: How to create products and services customers want (Strategyzer). Frankfurt: Campus. Google Scholar. ... Customer driven business model – connecting customer value to firm resources in ICT value networks. Lappeenranta: Lappeenranta University of Technology.
Entdecke Ideen zu Unternehmensstruktur. Management&Business: Value proposition canvas template. Unternehmensstruktur Projektmanagement Businessplan Konzeption Startseiten Visualisierung Kunde Entwicklung Tipps Projektmanagement Businessplan Konzeption Startseiten Visualisierung Kunde Entwicklung Tipps
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Osterwalder A, Pigneur Y, Bernarda G, Smith A (2014) Value proposition design: how to create products and services customers want. Wiley, Hoboken Google Scholar Osterwalder A, Pigneur Y, Bernarda G, Smith A (2015) Value Proposition Design: Entwickeln Sie Produkte und Services, die Ihre Kunden wirklich wollen, deutsche Übersetzung von (Osterwalder et al. 2014).
Value stream mapping in development. Veröffentlicht im Rahmen der SAP CI Days: St. Leon-Rot. ... Value proposition design: How to create products and services customers want. Hoboken: Wiley. Google Scholar. Reinecke, S., & Janz, S. (2007). ... eBook Packages Business and Economics (German Language) Buy this book on publisher's site;
